Great benefits with digital marketing.



Subject: Digital Marketing
Author: Sannie Lykke
Date: 27-06-2018
Many businesses are missing out on big earnings opportunities by sticking to traditional marketing. Did they invest in digital marketing, where it is possible to track and measure the impact, they would be able to target their campaigns and through this raise their marketing ROI as well as create increased knowledge and growth.

A good online presence is worth gold.
It is not unusual for customers to online check out a company before placing an order. Therefore, it is very important that customers are guided in an easy and transparent manner. Through digital marketing, you can learn the needs, behaviors and wishes of existing and future customers. Their comments, suggestions and behaviors are an invaluable knowledge, as this is what ultimately give your business its eligibility.

Remember your existing customers.
New customers are always very welcome in the store, but it is equally important to maintain relationships with existing customers. Through online marketing, you can easily, and cost effectively reach a very wide audience of both existing and potential customers - and you can target and personalize the message.

When you use digital marketing, you are able to shape the right message at the right time. This is done by tracking how often users visit your web pages, their browser patterns, their past behaviors and their preferences. Subsequently, you are able to measure the impact of your campaigns and, optimize your marketing budget effectively.

Choose the right platforms.
Digital marketing is an effective way of making your business visible and providing good customer relations. However, you must prioritize the platforms that will help you best – it takes a lot of resources to be everywhere at once. There are many terms that you should master:
  • Blogging
  • Social medias
  • SEO
  • SEM
  • PPC
  • Email marketing
  • AdWords
  • Display og Remarketing
Just to name a few.

Whether you've worked with digital marketing earlier or not, it's important to have the right tools to demystify and guide you through step by step and keep you posted on changes or new options. It is important that you are able to define, implement, develop and maintain the company's digital marketing efforts.
"We have several users in the IT department who have had access to online training for the past years.

We have extended this access since we have planned a comprehensive training plan for the upcoming coming period."
Royal Arctic Line
Henrik Egede Hansen
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