Digital Marketing

Specialist Diploma in Social Media Marketing.

Specialist Diploma in Social Media Marketing
With access to the Specialist Diploma in Social Media Marketing you get an online education that gives you a full and deep understanding of marketing through social medias.

Specialist Diploma in Social Media Marketing develops a detailed understanding of the social media’s different specialties, including what content and which platforms, you can use the best to promote your content.

The course is intent for people who are responsible for planning, execution and management of social media campaigns, specialists in social media, enthusiasts, managers or anyone who wants to improve their skills in digital marketing.

Click on the brochure and get a deeper insight into the content.
What do you learn?
Introduction
Introduction to Social Media Marketing allows you to harness the power of digital marketing as a key tool in the marketing strategy for your organization.

The module allows you to understand the basics of digital marketing, and be able to distinguish between traditional and digital marketing. You will learn how the digital marketing tactics can be used to develop an effective overall strategy.

You will also learn how measurement can be used to manage and analyze your digital marketing campaigns.
Social content
This module gives insight into the methods of acquisition and building customer relationships as well as writing and sharing content. Upon completion of this module, you will understand the value of efforts on social medias and content can be shared on social media.

You will learn to use Social Listening to monitor your brand on social media and get an understanding of the formats suitable for different audiences.

The module provides you with the knowledge and skills you need to operate and manage social medias to target your audience, choose the right platform, make use of Social listening and conduct competitor analysis.
Content Outreach
This module introduces you to the concept of Content Seeding and how to use content efficiently across multiple social platforms.

You get an understanding of how to promote content and how the free sharing can be supplemented with paid advertising to enhance the spread of your content.

The module will take you through the entire process from setting goals for a specific campaign to "influencer marketing". You will learn how to apply Social Bookmarking and exploit the value it will add to your social media campaign.
Facebook
The Facebook module provides you with a comprehensive understanding on how Facebook works as a platform for building community, sharing content and branding.

You will learn to use "Facebook for Business" and develop a Facebook page specifically for your digital marketing needs. This module guides you through the various aspects of Facebook used within businesses, including Facebook ads.

You will also learn how to plan and implement a Facebook marketing strategy, including KPI monitoring and continuous measurement.
Twitter
This module gives you the knowledge on how Twitter works and the value you can gain by using Twitter as a marketing platform.

You will be guided through each step to use "Twitter for Business". From customizing your account to build a profile for your business. The module will also teach you how to target campaigns to specific demographics.

You will learn how the different functions of the Twitter function - from hash tags through trends to geo-tagging and how each of these can benefit your social media.
LinkedIn
The LinkedIn module provides you with a comprehensive understanding for the benefits and possibilities of using LinkedIn for marketing. You will learn the various LinkedIn features - this will help you to easily achieve your campaign goals.

Upon completion of this module, you will know the importance of having a consistent presence across the various business and personal LinkedIn accounts. One area of focus in this module is exposure to LinkedIn members.

You will understand the importance of LinkedIn as a marketing platform and how you might be able to define different demographic profiles and reach out to your target audience. By implementing this module, you will be able to create and implement effective LinkedIn marketing campaigns.
Google+
The Google+ module shows you the benefits of incorporating Google+ in your social marketing strategy. You learn how to create your own personal Google+ page and a dedicated page for your company or your product.

The module shows the value of including the Google+ platform and how you can promote your product or service on this platform. You will get to know the special Google+ features like "Hangouts", "Circles", "What's Hot" and "Events".

By completion you will be able to use these functions for marketing and implement Google+ in your social media strategy. The Google+ module will also show you how important the use of Google Analytics is for your digital marketing.
Youtube
The YouTube module offers you extensive insight into how YouTube serves as a platform for sharing content and how this can be used in a broader marketing strategy.

You will learn to use YouTube as a platform to create interaction with users, present "Call-to-actions" and learn to embed videos on your website and to enhance the interactive experience for visitors. You will also see how you can use YouTube's built-in features to enhance your video content.

The module will provide you with the needed skills to make your video content searchable so you will be represented at the wide variety of YouTube plugins available with social media.
Future trends
This module reviews the latest new trends in social media together with new platforms and shows you where you can share your content.

Since social media marketing is an area that is evolving at a rapid pace, the objective is to reveal all opportunities by providing you with an analytical insight into the future development of the area.

You will also be presented with other social platforms such as Instagram, Tumblr, Pinterest and Flickr. The goal of this module is to give you the skills you need to address any social platform and implement it in your social marketing strategy.
Strategy & Planning
The Strategy and Planning module binds the other modules of the Professional Diploma in Social Media Marketing together into a whole.

The module introduces you to the "Digital Marketing Institute Methodology". This method includes a 9-step process for planning and implementing a social media strategy.

By completion you will have built the skills required to create a successful social marketing strategy from scratch and implement it in your organization.
 
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Study Time: 30 hrs
Assessment: 3 hr Multiple Choice Exam
Resources: Video lectures, Slides, Practical Exercises
Delivery: Online
Language: English.

only € 2.350,- (excl. VAT)
(€ 2.938,- incl. danish VAT)

The price is per user and covers 6 months unlimited access.

Amount  /6 months
Price variants (price per licens)
6 months
   1 ⇒ 4 users   2.350,-   € excl. VAT
   5 ⇒ 9 users   1.880,-   € excl. VAT
   10 ⇒ 49 users   1.763,-   € excl. VAT
   50 ⇒ 99 users   1.645,-   € excl. VAT
   100 ⇒ 99999 users   1.528,-   € excl. VAT
Premium content

Meet our advisory boardl

 

 

Global standard

The material is being used in more than 70 countries around the world - it has formed the basis for the training of more candidates than any other certification body.

Flexible study form

Whether you study from home or with a tablet on the way to work, you have access 24 hours a day to video lectures, slide presentations, practical exercises, quizzes and a helping study. You will never be late for lessons.

Internationally recognized

Diploma in Digital Marketing is the global certification standard in Digital Marketing. The program has trained more candidates than any other certification body within digital marketing.

Designed by experts

The diploma program is based on the world´s leading experts in digital brands and agencies. Companies like Google, Facebook and Twitter have participated in the development of this course that will develop your digital career.
"I am using education from 2masterIT to gain just the skills I need to solve current problems. "
FSB
Keith Jacobsen
Informationsarkitekt
Questions and answers.
Is a marketing background needed?
Anyone can take a Specialist Diploma in Social Media Marketing. A background in the field is not necessary - the goal of this Specialist Diploma is to give you the opportunity to learn everything you need to know about marketing on social media; and to kick-start a new and exciting career.

It maybe you are self-employed, you might want to raise your current skills about online marketing, or you may be looking for a new career. The only prerequisite is that you have an interest in digital marketing.
Who should take this course?
Specialist Diploma in Social Media Marketing is targeted at those who are responsible for planning, execution and management of social marketing campaigns. Social media specialists, enthusiasts, managers or anyone who wants to improve their skills of digital marketing will benefit from this course. Specialist Diploma in Social Media Marketing covers all levels of skills and is designed to increase your skills within marketing on social media.
Is the certification recognized?
Digital Marketing Institute is the global certification body for our Digital Marketing education. The qualifications are world class - the course is offered in over 80 countries and is recognized by the Scottish Qualifications Authority. This allows you to take your Digital Marketing Institute qualification with you wherever your exciting career will lead you.
How will I be assessed?
Upon completion of Specialist Diploma in Social Media Marketing you can complete a three-hour exam. This is done as a computer-based test in one of Pearson VUE's global network of test centers. The exam consists of a series of interactive questions, including Multiple Choice, True/False and Hotspots.

The fee for the exam is included in the price. In case you do not pass the exam and have to take it again, there will be a fee of around € 60, to be paid directly to Pearson, when you order your re-examination.
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