Digital Marketing

Specialist Diploma in Digital Strategy & Planning.

Specialist Diploma in Digital Strategy & Planning
Specialist Diploma in Digital Strategy & Planning is an online course that focuses on building the skills that are needed to define, implement and manage a digital marketing strategy for your business.

The course teaches you in digital communications and social customer service and helps you to develop a customized, well-considered and coherent strategy for your business - a strategy you will be able to present at board level.

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What will you learn?
Introduction
This module provides an introduction to the key considerations underlying the strategy and planning. Furthermore, the development in traditional marketing are presented and it is showed how digital tools and technologies can be incorporated.
Traditional Communications
The module shows how the traditional communication can be used to create messages about products or services. It also shows you how brands can be promoted and how to create awareness about your products and services.
Digital Communications
You will in this module build a solid understanding of digital communication as a discipline. You will find that it is a very personal discipline and that you need to tailor the approach to your customers and prospects.
Digital Channels
In this module, you will learn about search engine optimization (SEO) and pay-per-click advertising (PPC). In addition, other important digital channels like email marketing and "Digital Display" advertising are covered.
Digital Display Advertising
Here you will learn about the different advertising channels. How you can allocate your digital ad budget, for example, to include video and in-app ads. Furthermore, the different ad formats to optimize a mobile advertising campaign are reviewed.
Social Customer Service
You will learn how to integrate social networks into your digital marketing strategy and campaign execution. Likewise, the module shows how to maintain customer engagement with an online presence.
Budgets
You will be presented with some digital marketing techniques that are easy to implement without the big budget - for example, the use of social media. You will also be taught the use of paid channels and you will see how you can implement them in your strategy.
Personnel
This module looks at the new roles and responsibilities that arise with digital marketing and the challenges this creates in the marketing function. You will learn about different procedure necessary to operate safely within digital marketing.
Risk and reputation
This module covers the major risks such as identity theft, "Social Engineering", fraud, stalking, harassment, slander and safety risks - for example, malware and hacking.
Analytics
The module shows you how analytics can be used to monitor your online traffic, customer engagement and satisfaction. The module will also show you the benefits of implementing a dedicated Analytics platform.
Strategy Formulation
In this module, learning from previous modules are being combined into a whole. This will enable you to put together a coherent and well-considered plan together for your business.
 
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Study Time: 30 hrs
Assessment: 3 hr Multiple Choice Exam
Resources: Video lectures, Slides, Practical Exercises
Delivery: Online
Language: English.

only € 2.350,- (excl. VAT)
(€ 2.938,- incl. danish VAT)

The price is per user and covers 6 months unlimited access.

Amount  /6 months
Price variants (price per licens)
6 months
   1 ⇒ 4 users   2.350,-   € excl. VAT
   5 ⇒ 9 users   1.880,-   € excl. VAT
   10 ⇒ 49 users   1.763,-   € excl. VAT
   50 ⇒ 99 users   1.645,-   € excl. VAT
   100 ⇒ 99999 users   1.528,-   € excl. VAT
Premium content

Meet our advisory boardl

 

 

Global standard

The material is being used in more than 70 countries around the world - it has formed the basis for the training of more candidates than any other certification body.

Flexible study form

Whether you study from home or with a tablet on the way to work, you have access 24 hours a day to video lectures, slide presentations, practical exercises, quizzes and a helping study. You will never be late for lessons.

Internationally recognized

Diploma in Digital Marketing is the global certification standard in Digital Marketing. The program has trained more candidates than any other certification body within digital marketing.

Designed by experts

The diploma program is based on the world´s leading experts in digital brands and agencies. Companies like Google, Facebook and Twitter have participated in the development of this course that will develop your digital career.
"In addition to flexibility, I am pleased with the course offerings. I can always find valid knowledge and inspiration within the areas I need. In general it is a good and cost effective way to stay up to date."
Elfac A/S
Henrik Lynnerup
IT Manager
Questions and answers.
Is a marketing background needed?
Anyone can take a Specialist Diploma in Strategy & Planning. A background in the field is not necessary - the goal of this Specialist Diploma is to give you the opportunity to learn everything you need to know about digital strategy and planning; and to kick-start a new and exciting career.

It may be you are self-employed, you might want to raise your current skills about online marketing, or you may be looking for a new career. The only prerequisite is that you have interest in digital marketing.
Who should take this course?
Specialist Diploma in Strategy & Planning is targeting those who are responsible for planning, deploying and managing digital marketing - or becoming involved in this and who want an understanding of the area will benefit from this course. Specialist Diploma in Strategy & Planning is suitable for all, regardless of the level of knowledge or experience. The course is designed to prepare you to work diligently with strategy and planning in the field of digital marketing.
Is the certification recognized?
Digital Marketing Institute is the global certification authority for our Digital Marketing education. The abilities are world class - the course is offered in over 80 countries and is recognized by the Scottish Qualifications Authority. This allows you to take your Digital Marketing Institute qualification with you wherever your exciting career can lead you.
How will I be assessed?
Upon completion of the Specialist Diploma in Strategy & Planning, you can conduct a three-hour exam. This is performed as a computer-based test in one of Pearson VUE's global network of test centers. The exam consists of a series of interactive questions, including Multiple Choice, True/False and Hotspots.

The fee for the exam is included in the price. In case you do not pass the exam and have to take it again, there will be a fee of around € 60, to be paid directly to Pearson, when you book your re-examination.
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